Giraffe
Elastoplast
Kids tell tall tales. Or maybe they’re just pathological liars. We created a campaign around these stories that ran across TV, digital display and radio.
Then we created a microsite where kids could create their own stories as comics out of our plaster characters.
We even tried to get them to print plasters. But Beisdorf’s NPD development and testing takes over 2 years. So they never happened.
